The Portfolio of Justin LaFontaine

Greetings

Justin LaFontaine is a Creative Director and Designer based in California. He works across industries and mediums to bring memorable concepts and ideas to life. This is a small selection of visually compelling projects that he has chosen to publish on the internet.

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Design Director

Design direction, evolution, refinement and execution of the Casper Brand

Made Renovation

Creative Director

Made Renovation

Brand strategy, visual development, and creative direction for Made Renovation - a technology-enabled design and renovation platform.

Creative Direction

Made Renovation

Brand strategy, visual development and creative direction for Made Renovation.

Creative Direction

Visual and campaign direction for the launch of Glow: a light that helps you sleep.

Creative Direction

Managing the rapid expansion of Casper's brand language into a new product category.

Creative Direction

Holiday 2021 Collection

Photo and campaign direction for the launch of Casper's 2021 Holiday Collection.

Creative Direction

Holiday 2021 Collection

Photo and campaign direction for the launch of Casper's 2021 Holiday Collection.

Creative Direction

Puzzzles Campaign

Creative direction for Casper's 2018 NYC Subway Campaign. See if you can solve them...

Creative Direction

Puzzzles Campaign

If you're ridden the New York Subway in the last 10 years, you can probably skip to the next project.

Creative Direction

Cooling Collection Launch

Photo and campaign direction for the launch of Casper's category-spanning 2020 Cooling Collection.

Creative Direction

Cooling Collection Launch

Photo and campaign direction for the launch of Casper's category-spanning 2020 Cooling Collection.

Creative Direction

A small selection of work created for Casper that involves scripts, storyboards, cameras, actors, etc.

Creative Direction

A selection of work created for Casper that involves scripts, storyboards, cameras, actors, etc.

Creative Direction

Furniture Launch

Photo and campaign direction for the launch of Casper's reimagined furniture line.

Creative Direction

Furniture Launch

Photo and campaign direction for the launch of Casper's reimagined furniture line - designed completely in-house.

Design & Art Direction

Fireside Branding

Fireside believes that you shouldn't store your photos in a shed behind your house.

Creative Direction

Fireside Branding

Fireside believes that you shouldn't store your photos in a shed behind your house.

Design & Art Direction

Starry Branding

Branding and art direction for the world's first over-the-air internet service.

Creative Direction

Starry Branding

Branding and art direction for the world's first over-the-air internet service.

Design & Art Direction

A random sampling of record packaging designs.

Creative Direction